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Bief

CLIENT

Bief

TYPE OF CLIENT

Creative Agency

BRIEF

Bief, as a creative and innovative advertising agency, aimed to establish a strong brand identity that reflects its youthful and energetic spirit. Our goal was to develop a recognizable visual language that effectively communicates Bief's values and vision.

WHAT WE DID

We developed a comprehensive corporate identity for Bief, including logo design, color palette, typography, and brand materials. Inspired by the Eye of Amon Ra, symbolizing wisdom and guidance, we designed a logo that embodies these qualities. Using vibrant colors and modern typography, we created materials that reflect the brand's creative and professional approach.

RESULT

The new corporate identity has significantly enhanced Bief's brand presence and recognition in the market. The vibrant colors and modern typography have made Bief stand out, attracting a younger and more dynamic client base. The symbolism of Amon Ra's eye has resonated well with clients, reinforcing the brand's message of wisdom and guidance. The cohesive visual identity has been widely praised for its creativity and effectiveness in communicating Bief's core values. The updated branding materials have contributed to a more professional and polished image, helping Bief to establish stronger connections with its clients and achieve greater success in its projects. The consistent and visually appealing brand materials have also improved internal brand alignment and employee engagement, leading to a more motivated and cohesive team overall.